AI Recommendation Intelligence

Who owns your category in AI search?

Prompt

Every day, buyers ask AI which brands to trust. Airise reveals exactly why AI recommends your competitors, and what to do about it.

Illustrative · Seven models: ChatGPT, Claude, Gemini, DeepSeek, Qwen, Llama, Mistral Scroll to see how
Act 01 · The Shift

Search gave you ten links.
AI gives you three brands.

For two decades, discovery meant a list. Ten blue links, judged by you, ranked by relevance. The buyer was the decider, SEO was the lever.

That is over.

Today the first question goes to an assistant. Buyers do not see a list, they see an answer. A handful of brands, named directly, presented as the considered choice.

The decision is being made in a place SEO cannot reach, by a system that does not show its work, in a moment you have no visibility into, until your pipeline starts to dry up.

2014 · Search10 results
2026 · ChatGPT · response to "best CRM for fintech"
For high-growth fintech teams, the strongest options are HubSpot for inbound automation, Salesforce for enterprise scale, and Pipedrive for pipeline velocity. Most founders converge on one of these three.
3 brands surfaced · 0 linksDecision made →
19.2%
Of ChatGPT conversations
now carry commercial intent
13.9%
The same figure
one year earlier
100%
How often models pick the
known brand at spec parity
+0.1
Star-rating edge that
flips that default
Commercial-intent figures: Profound, 7.5m ChatGPT conversations, Jun 2025 to Jun 2026. Incumbent findings: Incumbent Advantage, arXiv 2606.17443, tested across GPT-4o-mini, Claude Sonnet and Gemini 3 Flash.
Act 02 · The Stakes

The window is open.
Not for long.

Most categories do not yet have a settled answer in AI search. Priors are still forming, and a brand that becomes easy for a model to describe now is far cheaper to establish than one fighting an incumbent later.

i
Each column shows the same category at a different point in time. Watch how AI search collapses it from 40+ visible brands down to 3 dominant ones. The bright teal dots are brands that own the answer. The grey dots are brands that have been ghosted.
How to read this
See your category
Category consolidation · B2B SaaS
DominantVisibleGhosted
The openingNow → +6 months
Most brands still have a visible chance to compete. Signals can still move the curve.
The lock-in+12 → +24 months
Three brands own the answer. Displacement becomes near-impossible.
Open
Forming
Repeating
Concentrating
Settled
DistributionMany brands still surface across prompts. The category is open to anyone with the right signals.
ConcentrationAI models accumulate authority signals. The same names start to repeat. Mid-tier brands fade.
Lock-inThree brands own the answer. New entrants are invisible. The category has its winners.

The brands that move first will not be replaced.
The brands that wait will not be remembered.

Act 03 · The Discipline

A new discipline.
Built by Airise.

AEO and GEO describe a goal: getting cited inside an AI answer. Neither explains why AI selects one brand over another, or what to do about it. ARI is the missing layer.

Industry vocabulary · The incomplete answer
AEO
Answer Engine OptimisationFor appearing in AI answersIndustry standard
Structures content so AI systems cite it directly. Tells you if you appeared. Does not explain why competitors did instead.
GEO
Generative Engine OptimisationFor shaping AI interpretationIndustry standard
Schema, entity authority, content patterns that influence how generative models read your brand. A set of tactics, not a measurement system.
Airise vocabulary · The complete framework
ARI
AI Recommendation IntelligenceFor owning the recommendationCoined by Airise · 2026
The discipline of measuring, decoding, and optimising why AI systems recommend specific brands. ARI sits at the intersection of AEO, GEO, and brand authority. It explains the cause behind the citation.
Act 04 · The Platform

Not a tracker.
An ARI platform.

Airise is built around three intelligence layers that work continuously, not one-off reports. Map the category. Decode the signals. Execute the plan.

01 · Map

Map your category across every model

Prompt Graph Intelligence · Weekly

Queries across all seven models: ChatGPT, Claude, Gemini, DeepSeek, Qwen, Llama and Mistral using our proprietary Prompt Graph, which maps how prompt phrasing and intent shape which brands get recommended. A complete map of who gets recommended in your space, and how often.

Share of Voice · By Model
from the report · illustrative
ChatGPT
34%
HubSpot 42%
Others
34%
Claude
38%
HubSpot 39%
Others
38%
Gemini
29%
HubSpot 48%
Others
29%
DeepSeek
36%
HubSpot 41%
Others
36%
Mistral
31%
HubSpot 44%
Others
31%
You
HubSpot
14 others
02 · Decode

Decode the why behind every recommendation

ARI Signal Analysis · Weekly

For every recommendation your competitor receives that you do not, Airise identifies the exact AEO, GEO, and entity signals driving it. Entity signals, structured data, content patterns, and the gaps the models name themselves.

ARI Performance · This Week
from the report · illustrative
ARI Score
67
+12 pts
AI SoV
34%
+8%
Win Rate
72%
−4%
"best CRM for fintech"
G
C
P
X
K
Win
"crm for early-stage saas"
G
C
P
X
K
Lose
"sales tools for vertical saas"
G
C
P
X
K
Win
"affordable crm under $50/seat"
G
C
P
X
K
Lose
03 · Execute

Execute the plan with priority and pricing

ARI Action Plan · Ongoing

A live, prioritised action plan derived from your category's actual recommendation patterns. Not generic advice. Specific GEO content moves, AEO fixes, authority targets that move your ARI Score week over week. Each one tied to the prompts it should affect.

Next Actions · Prioritised
from the report · 3 of 12 shown
High Priority
Publish 3 comparison pages targeting "best CRM for fintech" prompt cluster
Medium Priority
Acquire 12 citation backlinks from vertical industry publications
Maintain
G2 review schema deployed · monitor weekly
Live reasoning

See the reasoning behind every call

Reasoning Feed · Continuous

Every score traces back to a moment like these. Airise reads each model's answer as it lands: who it named, what it cited, and why it chose them over you. This is the layer the trackers do not keep. Not just that you lost, but exactly why.

Reasoning Feed · Why each model decided
Live

Continuous intelligence.Not one-off reports.

Airise runs the whole loop. Map and decode every week, execute continuously. Your ARI Score moves week over week because your inputs do.

Free · One report per brand
Act 06 · The Decision
Pricing

Intelligence at every scale.

Every tier returns the same thing at a different scale: the sentence each model used, and what it names instead of you. What changes is how many brands, and how often.

Free report

The whole report. Free.

One free report per brand. The verbatim sentence each model used to name someone else, the competitors it named, your share of voice and your ARI score. The complete report. Not a teaser.

The sentence each model used Competitors, with the receipts Share of voice by model ARI Score (0 to 100)
Get your free report
Single scan
$249
one-off

One deep scan across all seven models. The full diagnostic, no commitment.

Verbatim per-loss reasoning, the sentence and not just the score
Full report across all 7 AI models
Competitor visibility breakdown
Share of voice by model
ARI Score, 0 to 100
The brief that closes each gap
Delivered by hand
One-time snapshot. No tracking.
Agency
$149
per brand / month

White-label, priced per brand. Built for running client work at scale.

5 brands
$149 × 5 $745 /mo
Everything in Solo, every brand
All 7 AI models, every brand
Weekly re-scans
Competitor reasoning per brand
Client reports branded for you, by hand
Dedicated strategist
Concierge onboarding
First access to new features
Everything in Solo, on every brand in the roster
Roster-wide declared vs observed competitor map
Category-noun testing per client, which label each brand is actually findable under
Self-serve white-label branding, your logo
Shareable client report links
Multi-brand dashboard
Built for client work. Priced per brand.

Need more brands, enterprise, or MENA and Arabic-language coverage? Contact us.

Everything marked coming soon is on the roadmap and not built yet. We will not bill you for it and we will not pretend otherwise. What is live today is delivered by hand, and every figure in a report traces back to the model response that produced it.

Prefer annual billing? Save 20 percent, just ask.

For agencies

Your clients' AI visibility, under your logo.

Your client asks why ChatGPT recommended a competitor. Right now the honest answer is that nobody knows. We give you the sentence the model actually used.

We run recommendation scans across your whole client book, white-labelled, priced per brand. You keep the relationship and the reporting.

What a scan returns

Most tools tell you whether a brand appeared. A number does not survive a client asking why.

Illustrative · the shape of a reasoning extraction
"I'd suggest them for teams that need documented compliance workflows, since their case studies show enterprise deployments."

Captured verbatim, with character offsets back to the model's own response, attributed to the model that said it and the prompt that produced it. Not paraphrased, not summarised, not scored into a single figure.

Each scan runs the same prompt set across seven models and separates branded questions from organic ones, so a mention only counts when the client's name was never in the question.

ChatGPTClaudeGeminiDeepSeekQwenLlamaMistral

The reasoning, per model

Seven models disagree with each other constantly. The disagreement is the finding, and it only shows up if you keep all seven separately.

Declared versus observed rivals

The competitors your client names in a kick-off are rarely the ones models actually reach for. The gap is usually the most useful slide in the deck.

Movement over time

A single reading is a snapshot. Rescans on a fixed prompt set turn it into a record of what changed after you did the work.

Across the roster, not one brand at a time

The per-brand view answers a client question. The roster view answers yours: which accounts are drifting, and which are about to ask an awkward question on a renewal call.

Every brand, its own instrument

Each client tracked on its own prompt set and its own category, reported together so the book reads as one picture.

Movement flags

Where a brand has gained or lost ground since the last scan, and which model moved.

Reports in your name

Your logo, your colours, your delivery. Nothing in the client's hands says Airise unless you want it to.

Pricing

$149per brand, per month
  • White-label reports under your own brand
  • All seven models on every brand
  • Weekly rescans on a fixed prompt set
  • Verbatim reasoning extractions, not just scores
  • Add or remove brands as the roster changes

A one-off single scan is $249. A single brand without the white-label layer is $199 a month. Volume terms above roughly fifteen brands are a conversation, not a published number.

How to start

Send us the roster. Client names and their sites. No commitment at this stage and no card.

We verify the category from their own copy. The category noun decides what the models are asked, so it comes from how each client actually describes themselves, not from a guess. You confirm before anything runs.

First scan on one brand, free. You see the real output before you decide anything, including the parts that are unflattering.

Then we set the roster up. Billed per brand, monthly, changeable whenever the client list changes.

Send us your roster

Replies come from Jason, who runs Airise.

Things worth knowing before you ask

We are early, and we would rather say so

No client logos on this page and no adoption figures, because we have not earned them yet. The product is an argument about evidence, and one invented line here would undo it.

Onboarding is done by hand. There is no self-serve checkout on purpose. You email, we talk, we set it up. That caps how many agencies we can take on at once, which is the honest trade.

Nobody can guarantee a citation. Not us, not anyone selling you otherwise. We show you what the models said, and whether it changed after you acted.

A low score is a real reading, not a broken one. Some brands score at or near zero on first scan because models cannot resolve the name to a distinct entity. That is a finding with a fix, and we will walk you through it rather than hand you a bare number.

Frequently Asked

Answers, before you ask.

It happens, and it is a real reading rather than a broken one. A zero usually means the models cannot resolve your name to a distinct thing, so they reach for the category or a better-known brand instead. That is a describability problem with a known fix, and it is more actionable than a middling score. We walk you through it rather than hand you the bare number.

Yes. The free ARI diagnostic is a one-time scan with no commitment. You can upgrade to any paid tier at any time. Your historical scan data carries over when you subscribe.

It's coming for the Agency plan. You'll be able to generate PDF reports with your own branding, share client-facing report links, and manage multiple brands from a single dashboard. Most agencies resell ARI audits at a significant markup.

Every tier tracks all seven: ChatGPT, Claude, Gemini, DeepSeek, Qwen, Llama and Mistral. That includes the one-off Single scan. Perplexity is coming. Agency gets first access to new models as they come online. Each model is analysed independently because recommendation behaviour varies significantly across LLMs.

Yes. Annual billing saves 20% across all tiers. You can switch between monthly and annual billing at any time from your account settings.

Built to meet GDPR, UK GDPR and CCPA. Encrypted at rest and in transit, never sold or shared with advertisers or data brokers, and deletable at any time from your account. The full detail, including retention periods and sub-processors, is in the privacy policy.

Yes. A signed DPA is available on the Agency plan on request. Reach out at hello@airise.digital with your legal team's requirements and we'll send our standard DPA template within two business days.